In a rapidly changing business landscape, the next generation of leaders is reshaping the executive suite with fresh perspectives, adaptive strategies, and a deep commitment to innovation. In Episode 25 of “Igniting the CEO Within”, Mark McFatridge sat down with Greg Freeman, founder and CEO of Strive Financial Group, to discuss his journey and what it takes for next-gen leaders to thrive in executive roles.
A New Path to the CEO Seat
Greg Freeman’s story is one of determination, strategic thinking, and an entrepreneurial mindset. Starting in financial services straight out of college, Greg built his career from the ground up, taking risks and seizing opportunities to eventually launch his own firm. His approach reflects a broader trend among next-gen executives:
- Entrepreneurial Spirit: Many new leaders aren’t just climbing the corporate ladder—they’re building their own.
- Adaptability & Growth Mindset: The ability to pivot, learn, and evolve is crucial in today’s business climate.
- People-First Leadership: Modern executives prioritize collaboration, culture, and meaningful connections.
From Sports to Business: A Competitive Edge
One of the key themes Greg highlights is how his background in sports shaped his approach to leadership. Having been an athlete, he developed skills that directly translate into business success:
- Discipline & Work Ethic: “I used to hit 200 shots a day before school. That same commitment applies in business.”
- Teamwork & Leadership: “Athletes understand the importance of leading by example and working toward a common goal.”
- Competitive Drive: “Whether it’s sports or business, the goal is to keep improving and pushing boundaries.”
These qualities align with what we see in many next-gen leaders: a drive to succeed, a willingness to take calculated risks, and an emphasis on continuous learning.
Breaking Away & Building Something New
For Greg, launching Strive Financial Group wasn’t just about independence—it was about redefining the financial services industry. His decision was driven by:
- A Desire for Transparency: “Clients deserve honesty and clarity in financial services.”
- Putting Clients First: “I wanted to build a firm where clients always win.”
- Challenging the Status Quo: “There were things in the industry I knew could be done better, and I wanted to make that change.”
This mindset mirrors the broader shift among next-gen leaders who prioritize authenticity, innovation, and client-centric approaches over outdated corporate structures.
What Next-Gen Leaders Need to Succeed
As organizations welcome new executives, it’s crucial to empower them with the right tools, mentorship, and opportunities. Greg emphasizes that young leaders thrive when they are given:
- Autonomy to Innovate – “People want control over their work and the ability to bring their ideas to life.”
- Collaborative Environments – “Success isn’t a solo journey—surrounding yourself with the right people makes all the difference.”
- Access to Learning & Development – “Personal and professional growth should be a constant pursuit.”
The Role of Peer Groups in Leadership Development
Next-gen executives don’t have to navigate leadership alone. Peer groups, like those at Quade, provide a space for CEOs and business leaders to share insights, gain feedback, and learn from experienced executives.
- Peer groups foster accountability and challenge leaders to think bigger.
- They offer a confidential setting for discussing real-world challenges and strategies.
- They provide exposure to diverse perspectives and leadership approaches.
As Greg’s journey illustrates, success in leadership isn’t just about experience—it’s about mindset, adaptability, and the willingness to seek guidance from those who have walked the path before.
Listen to the Full Episode
For more insights from Greg Freeman on navigating the executive suite as a next-gen leader, tune in to Episode 25 of “Igniting the CEO Within”.
🎧 Listen now: Next-Gen Leaders in the Executive Suite with Greg Freeman
Join Quade: A Peer Group for Growth-Focused Leaders
At Quade, we believe that leadership is stronger when it’s supported by a dynamic peer network. Our carefully curated peer groups bring together CEOs, executives, and business owners who are committed to learning, growing, and excelling together.
If you’re ready to take your leadership journey to the next level, consider joining Quade. Surround yourself with the right peers, gain fresh insights, and transform the way you lead.
Let’s grow together. Learn more about Quade today! Join Quade